The old model of selling
Pitch. Push. Pressure. Chase.
- Reps lead with features and benefits, and the prospect's guard goes up instantly
- Pressure-based closes create objections instead of preventing them
- Reps sound scripted, needy and attached to the sale, triggering fight-or-flight
- "Just checking in" emails chasing deals that were already lost in the first 7 seconds
- Results are capped by your one or two "naturals", while the rest of the team lags

